October of 2017 will mark Get You In Shape’s 10th Year Anniversary of starting the Get You In Shape fitness program in Coppell.
Although Get You In Shape was “born” in 2006 (see previous blog post here), we are celebrating 10 Years of the Coppell Fitness program.
I often get asked each year when we celebrate..“What are lessons learned from 10 years of being in business?”
I enjoy reading answers like this myself so I thought this may benefit others. So I have added 10 Lessons I've learned In 10 Years to hopefully will give you insight, nuggets and wisdom.
Today is Lesson #8. If you are wanting to read the previous Lessons, just scroll down to the bottom of this blog for the links.
Lesson #8 - Make it YOUR IDEAL LIFE –
Definition of “IDEAL” – Satisfying one’s conception of what is perfect; most suitable. An ultimate or worthy object of endeavor; a goal.
IDEAL can be used in a number of areas in your life such as business, finances, home, family, etc.
As it relates to Get You In Shape and the business, I got a lot of people telling me what I should be doing with the success of Get You In Shape.
“You should franchise Get You In Shape”
“You will be more successful if you move inside”
“You should expand across DFW”
These are just three of the many “suggestions” I’ve gotten over the years. Some I tried while others I just brushed off.
The 9th tip is to focus on YOUR IDEAL. For me, it’s about making my IDEAL LIFE coincide with IDEAL BUSINESS.
Early on, I learned that I did not want to expand locations. At one point, we had two downtown locations for a while.. It was fun and rewarding but a lot of work juggling and my IDEAL was not having to manage 3 locations far away from each other.
The downtown location meant a lot of driving and a lot of marketing.
In the end, it was not my ideal so I decided to dial back and just focus on our Coppell location.
I was training a lot of hours along with trying to manage people, market 3 different separate locations and running myself thin.
We were starting a family soon and knew that having to basically work multiple locations was like running multiple businesses. That is great for some but not my IDEAL.
I think you have to always go back to what YOU want and what is YOUR IDEAL.
One example would be is staying at the park. Since the beginning, we have been blessed to attract people who fit who we are looking to help. So they not only were folks we wanted to help but also like to workout outside.
It’s worked for us, been successful and part of my IDEAL. Moving into a “brick and mortar” building would really mean starting another business from scratch and attracting a different “niche” client. I’m confident that if we opened an inside location, it would be successful. It’s just not my IDEAL.
What is my IDEAL Business? First off, my IDEAL will always be ever-changing. I’m constantly working to improve and grow both personally and professionally.
I would say, though, that understanding what my IDEAL LIFE is has allowed me to be more focused on the things needed to build my IDEAL BUSINESS.
Here is a list of a few current IDEALS:
1) Stick to what works – Our group personal training program and group challenges is what we will continue to focus on.
2) Instead of expanding locations, we simply have taken what we do good at and brought it onsite to local Corporations. By local, I mean close to where we live and work in Coppell, TX. We currently recently had 4 corporate onside fitness locations. It does not run me thin because they are all close so it fits my IDEAL. I’ve also brought on incredible team to help bring what we do good at to the local corporations.
3) I am doing more Lifestyle Coaching and expanding my network by helping lead, train and mentor more people through the nutrition company I have been involved with since 2001. Helping coach people with both health/wellness and also help people duplicate what I’m doing is something I enjoy doing so it fits my IDEAL life. I know I am able to impact more lives through the the direct sales nutrition company I am a part of.
4) Helping more people. One of the reasons I stopped teaching is because I felt that I was called to help more people. My ideal business is to build more virtual programs so that I can make a difference in more lives than just in Coppell, TX. I’ve just completed my first online product which is at 24DayKickStart.com and am excited about helping more and more people virtually.
It’s easy to get caught up in what others tell you about your business. It’s easy to look at the shiny new object and start running after it.
In the end, focusing on building my IDEAL BUSINESS has been a blessing.
I hope you enjoyed lesson #9 . If you did, feel free to share it below.